@article {2305,
	title = {The Relationship of Marketing Mix with Patients{\textquoteright} Decisions to Choose Health Services in Outpatient and Inpatient Installations at Sandi Karsa Hospital, Makassar},
	journal = {Pharmacognosy Journal},
	volume = {16},
	year = {2024},
	month = {June 2024},
	pages = {630-637},
	type = {Research Article},
	chapter = {630},
	abstract = {<p class="rtejustify">The marketing mix is a core business that is very closely related to the targeted patients, so that hospital efforts are specifically closely related to patient behavior in utilizing services. The aim of this research is to determine the relationship between the marketing mix and the patient{\textquoteright}s decision to choose health services in outpatient and inpatient installations at Sandi Karsa Hospital, Makassar. The type of research used is quantitative research with a cross sectional study design. The population in this study was 97 outpatients and 76 inpatients. Sample determination was carried out using the accidental sampling method. Data analysis used univariate, bivariate with chi square test and multivariate with multiple logistic regression test. The results showed that in outpatient installations, there was a relationship between product (p=0.003), staff (p=0.009), physical evidence (p=0.001), process (p=0.000), and performance (p=0.000), there was no relationship between price (p=1,000), promotion (p=0.554), place (p=1,000), and strength (p=1,000) with the patient{\textquoteright}s decision to choose health services at Sandi Karsa Hospital. Meanwhile, in inpatient installations there is a relationship between product (p=0.005), place (p=0.017), staff (p=0.000), process (p=0.002) and physical evidence (p=0.006), there is no price relationship (p= 0.674), promotion (p=1.000), performance (p=1.000), and strength (p=0.358) with the patient{\textquoteright}s decision to choose health services at Sandi Karsa Hospital Makassar.</p>
},
	keywords = {Patient Decision, Performance, Physical Evidence, Price, Process, Product, Promotion, Staff, Strength},
	doi = {10.5530/pj.2024.16.99},
	author = {Ika Bella Rezqi Jaya and Muhammad Yusran Amir and Darmawansyah and Sukri Palutturi and Nurhaedar Jafar and Muhammad Syafar}
}
@article {2046,
	title = {Analysis of The Influence of The Marketing Mix on The Satisfaction of Patients with Type 2 Diabetes Miletus Installation at Hajj General Hospital, Makassar},
	journal = {Pharmacognosy Journal},
	volume = {15},
	year = {2023},
	month = {June 2023},
	pages = {395-399},
	type = {Research Article},
	chapter = {395},
	abstract = {<p class="rtejustify">Marketing mix is a set of marketing tools used by companies to achieve marketing objectives. The marketing mix consists of nine components, namely product, price, place, promotion, people, process, physical evidence, performance, and strength. This study aims to determine the effect of the marketing mix on patient satisfaction with type 2 diabetes mellitus inpatient installations in public hospital in the Hajj area of Makassar, the type of research used was an analytical survey with a quantitative approach using cross sectional. The sample in this study was type 2 diabetes mellitus patients in the inpatient installation at the Hajj area general hospital as many as 81 people who were obtained by the probability sampling method, collecting data using a questionnaire instrument. Processing data using the Chi-Square test and multivariate logistic regression analysis. Based on the results of the study, there is an influence between the process (Process). Promotion, Place, and Power on patient satisfaction with type 2 diabetes mellitus in inpatient installations. The results of the multivariate analysis showed that the most dominant variable was placed (exp β = 19,093). The conclusion of several influential variables that are most related to patient satisfaction with the marketing mix, namely the place variable, which is the most important factor in patient satisfaction. It is hoped that the Haji Makassar Hospital will pay more attention to the services needed by the community in general, especially the location in terms of the number of rooms, parking and waiting rooms that are more adequate.</p>
},
	keywords = {Place, Power, Price, Process, Product, Promotion, Satisfaction.},
	doi = {10.5530/pj.2023.15.90},
	author = {Suci Safwa Salsabila and Indar and Darmawansyah and Amran Razak and Syamsuar Manyullei and Lalu Muhammad Saleh and Anwar Mallongi}
}
