02506nas a2200301   4500008004100000024000700041245016000048210006900208260001400277300001200291490000700303520164800310653001001958653001001968653001001978653001201988653001202000653001402012653001802026100002702044700000502071700000502076700001702081700002402098700002602122700002002148856003602168       2023                        eng d  a2000aAnalysis of The Influence of The Marketing Mix on The Satisfaction of Patients with Type 2 Diabetes Miletus Installation at Hajj General Hospital, Makassar0 aAnalysis of The Influence of The Marketing Mix on The Satisfacti  cJune 2023  a395-3990 v153 a<p class="rtejustify">Marketing mix is a set of marketing tools used by companies to achieve marketing objectives. The marketing mix consists of nine components, namely product, price, place, promotion, people, process, physical evidence, performance, and strength. This study aims to determine the effect of the marketing mix on patient satisfaction with type 2 diabetes mellitus inpatient installations in public hospital in the Hajj area of Makassar, the type of research used was an analytical survey with a quantitative approach using cross sectional. The sample in this study was type 2 diabetes mellitus patients in the inpatient installation at the Hajj area general hospital as many as 81 people who were obtained by the probability sampling method, collecting data using a questionnaire instrument. Processing data using the Chi-Square test and multivariate logistic regression analysis. Based on the results of the study, there is an influence between the process (Process). Promotion, Place, and Power on patient satisfaction with type 2 diabetes mellitus in inpatient installations. The results of the multivariate analysis showed that the most dominant variable was placed (exp β = 19,093). The conclusion of several influential variables that are most related to patient satisfaction with the marketing mix, namely the place variable, which is the most important factor in patient satisfaction. It is hoped that the Haji Makassar Hospital will pay more attention to the services needed by the community in general, especially the location in terms of the number of rooms, parking and waiting rooms that are more adequate.</p>
10aPlace10aPower10aPrice10aProcess10aProduct10aPromotion10aSatisfaction.1 aSalsabila, Suci, Safwa1 a1 a1 aRazak, Amran1 aManyullei, Syamsuar1 aSaleh, Lalu, Muhammad1 aMallongi, Anwar  uhttps://phcogj.com/article/2046